Under Armour’s reset lifted gross margin to 47.9% in fiscal 2025, then fiscal 2026 closed with a $496 million loss and margin back at 45.5%. The share price sits below $5, down from about $53 in 2015. Source: Under Armour filings and the SEC settlement order.
Under Armour Gave Its Position Away One Good Decision at a Time
Group
Measure
Value
The reset
Gross margin FY2025
47.9%
The reset
Growth streak
26 quarters
The cost
Share price from peak
$53 to $5
The cost
FY2026 net loss
$496M
The cost
SEC settlement
$9M
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