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Under Armour Gave Its Position Away, in One Chart

Under Armour’s reset lifted gross margin to 47.9% in fiscal 2025, then fiscal 2026 closed with a $496 million loss and margin back at 45.5%. The share price sits below $5, down from about $53 in 2015. Source: Under Armour filings and the SEC settlement order.
Under Armour Gave Its Position Away One Good Decision at a Time
GroupMeasureValue
The resetGross margin FY202547.9%
The resetGrowth streak26 quarters
The costShare price from peak$53 to $5
The costFY2026 net loss$496M
The costSEC settlement$9M